The fair was created in 1996 and took place on the esplanade of St
Tropez harbour from 1996 to 2001.
Since 2005, it has moved and settled
down at the Parc Jourdan in Aix-en- Provence.
More than 80% of the visitors were delighted with the fair, mainly women, from high-income households.
The Fair welcomes 31% professional and 69% general public.
- 15800 visitors in 2005
- 16400 visitors in 2006
- 16000 visitors in 2007
- 16500 visitors in 2008
- 15800 visitors in 2009
- 17600 visitors in 2010
- 21300 visitors in 2011
The Fair benefits from important editorial and advertising support in all press in the Groupe Express-Roularta : Maisons Côté Sud, Maisons Côté Ouest, Maisons Côté Est, Maison Française, Vivre Côté Paris, Maison Magazine, L'Express, L'Express Style, Ideat, Point de Vue, A Nous Lyon, A Nous Marseille, A Nous Nice/Cannes/Aix ...
A media campaign reinforced on the local level thanks to posters, editorials and advertising with traditional media, as well as radio and tv spots.
Each year, 200 exhibitors are selected by the Selection Committee and enter into the spirit of the event by presenting their quality products in a creative way.
